Social Retargeting Advertising Management
Reengage customers on the most active social media platforms with our social retargeting advertising management services.
You’ve probably visited a website before, left without purchasing anything, and then cruised over to Facebook and saw an ad for the product you were just looking at.
You probably first wondered, “how did they do that!?” And then, you probably thought, “How do I do that for MY business!?”
That’s why you’re here. You’d like to advertise to people who visited your site and left without purchasing. We can help with that.
How does social retargeting advertising management work?
1. A potential customer visits your website.
2. The prospect leaves your site before completing a purchase, or signing up for an account.
3. The prospect goes to Twitter or Facebook, and sees your social retargeting ads right within their news feed.
4. The prospect clicks on the retargeting ad, goes back to the website, and completes their purchase or sign up.
There’s so many practical applications for social retargeting ads, and I’m sure your wheels are spinning right now on how this form of advertising can apply to your business. Here’s a couple more things to get excited about.
Social retargeting doesn’t have to be immediate. Of course, the power of social retargeting ads is that you can almost immediately show ads to someone who has just left your site. The more time that passes, the less likely it is that they will convert. But, if you have tracking code embedded on your site, you’ll start to form lists that you can target to in the future.
This is especially effective when you have sales or new product offerings similar to the product the potential customer viewed in the past. All you’d have to do is identify the relevant products on your site, and advertise your new products or sales to past visitors.
It’s a really cost effective way of reaching a hyper targeted audience that already has an interest in your products and is already familiar with your company.
Reach a customer on their phone. 78% of Twitter users are on their mobile device when they’re scrolling through tweets. Facebook’s mobile usage is high as well – in fact, 30% of users ONLY log in to Facebook on their mobile device. With all the time spent on mobile, social is a great way to reach customers.
You don’t have to be friends to benefit. If you wanted to reach people who are familiar with your company by advertising on Facebook, how would you do it? You could target friends of your fans. You could target your actual fans (who may or may not have visited your site in years). Or, with social retargeting, you can advertise to people immediately after they leave your site. It’s no surprise that our clients enjoy a nice ROI on Facebook and Twitter without having a huge following (or a presence on social media at all).
Now, if you want to show ads to potential customers on Facebook and Twitter, here’s what you need to do if you want us to manage your social retargeting ads.
Step 2: We’ll call you and work out an agreement.
Step 3: We’ll do these things for you:
- Develop potential advertising audiences based on your website visits
- Install code on your site that will enable us to retarget
- Write ad copy and design the look of your ads
- Manage any product feeds to customize your ad offering
- Monitor social retargeting ads
- Report on the results on a monthly or a per campaign basis