Facebook Email Retargeting Advertising Management
Have you ever wondered how a company can show you ads on Facebook?
Or why you can continually see product ads about a similar product to the one you bought two weeks ago?
Facebook email retargeting advertising has been one of the most profitable advertising methods for SiriSolutions clients.
If you have an email list, for as little as $100 we can set up a Facebook Retargeting Advertising campaign for you based on email addresses.
What are Facebook Email Retargeting Ads and how do they work?
Facebook has a feature that allows you to show ads to people on your email list.
The steps are simple.
1. Upload an email list.
2. Facebook will match each email address with a user profile.
3. Create and run ads to the matching users.
Pretty cool right?
What’s even cooler is that these ads are highly effective and won’t break your budget. Since it’s a highly targeted form of advertising, the audience size is limited while the cost per impression is about what you’d pay just for any old Facebook ad.
Let’s go through the steps.
Upload an email list to Facebook.
You can take any email list – one that you’ve bought or built – and Facebook will advertise to those email addresses if there is a match.
Unlike most email providers, which say that any email list that is bought or scraped can’t be used – Facebook allows these lists to be uploaded and advertised to.
Facebook matches the email addresses to user profiles.
Facebook email retargeting is much more effective for B2C companies than B2B organizations, and here’s why.
After you upload your email list, Facebook will search it’s database and match those addresses to a user profile. Most Facebook users have signed up using their personal address, and not their company email address. Since most B2B companies have lists with “professional” email addresses – ie email@example.com – B2C companies will usually have a wider reach with their campaign.
But, that’s not to say B2B companies can’t have success with a Facebook email retargeting campaign. In our experience, some of our B2B clients have been able to reach quality users for a fraction of their normal advertising tactics.
Create and run ads to the matching users
Facebook Retargeting ads are especially good when combined with other forms of marketing – especially cold calls.
One of our clients saw a 400% increase in returned calls after they began their email retargeting campaign.
The client attributed this higher return call rate strictly to their Facebook advertising campaign, because it suddenly put their brand in front of them.
If you want one extra touch point for customers – whether it’s for a cold call or an email – Facebook retargeting is an incredibly useful way to increase the likelihood that a potential customer will return your correspondence.
Get Your First Facebook Retargeting Campaign Started
You have an email list to retarget. Now, it’s time to create your ads and get them live.
To get started, sign up for a Facebook advertiser account and work with one of their ad reps to get your first campaign up to date. Facebook’s advertising department can be reached here.
Or, if you’d like us to manage your Facebook Email Retargeting campaign, contact us and we’ll get you started for as little as $100 a month.